Bescenta dominating with new single 'Genuine War'

Singer Bescenta continues his mission of peace-calling under hit making production house Uplifting Music International (UMI), who has been working with the artiste since 2006. Last year, UMI signed the singer to a management contract and together they have been making and releasing excellent, chart-riding music.     "We are proud to work with Bescenta," said UMI CEO, Africa. "He is a very dedicated and focused artiste and only produces great music."     Among Bescenta's new hit singles is the big tune 'War' ('Too Much Killing'), recorded on the Sons of Spoon label and rhythm, which also features I-Wayne, Nesbeth and George Nooks, among others.     'War' is scheduled to be videoed by mid-summer and the video production label Thirteenth Tribe is said to be responsible for making it all happen. Not yet released, 'War' has been getting some good radio play.     "When yuh hear the chorus it is straight to the point, stop the killing. Killing is on a high not just in Jamaica but worldwide. We know the problem is not limited to Jamaica. You have nuclear war threat, gun manufacturing and you know the whole thing start from gun manufacturing. Some can't buy food and a buy gun. So the biggest solution really is to stay away from guns. Without people use, the mechanism gun has no use," Bescenta reasoned.      Bescenta broke into the music with 'Mama Told Me', a song that reiterated the warnings he received from his mother "to stay clear of bad company". After a few not so popular, or less promoted singles, the Rastafarian DJ found another hit in the "hot head" consoling 'Calm Down Your Nerve'. Despite the song's appeal to murderous blood-letters to "calm down their nerve" and cease the killing and preserve life, the song also hints to possible reasons for the rise of crime.     Bescenta, who has been enjoying label tag and management from UMI's CEO Africa and producer/manager Damion Allen with professionalism and some good recordings, is anticipating a summer album release of his debut album 'Calm Down Your Nerves'.     "I love working with UMI, we are on the right track, everything is alright, everything is professional," the singer said.     Already he has released equally potent singles of varying topics from the album. Some of the fifteen tracks plus bonus expected are 'Too Much Killing', 'Calm Down Your Nerves', 'Fire In A Di Heavens', 'Genuine', 'For I Hold A Joy', 'Hungry Lane', 'Alright' and 'Fields Of Green'.     Bescenta, who seemed eager to get his music to his fans, also toasted 'Genuine', a label he proudly pins on women, the subject of the song.     "'Genuine' is really a song complimenting the family, the woman and strong family values, because keeping the family together is not easy so this is like a love solution. Look out for the video for this one," the singer touts.     Regarding the album, Bescenta gives props to musicians Dean Fraser, Clive Hunt and Sly & Robbie and says, "a little bit of everything, world issues" can be expected from the album.       Next to the chart topping 'Calm Down Yuh Nerves', 'War' is currently Bescenta's biggest song and comes as a follow up to 'Calm Down Yuh Nerves', which is still reigning, getting heavy chart action on New York, South Florida and Jamaica Music Countdown charts, while CVM TV celebrated its video as number one.     "In the streets when I perform it I get a good response from the people.  I did it in Grants Pen on Sunday and they loved it. Even though they say these areas are violent, the people dem a sing the song. Everybody needs to be freed from these things. Which is just one of the problems, there is a message in all the songs," Bescenta tells.     Bescenta is expected to join other artistes and an array of big bad sound systems for promotion 'Reset' with Stone Love, DJ Shawn and Rebel T.      In the meantime, Bescenta promises "good music straight with no disappointment to my fans" and "big ups to his management, DJ Shawn who hits the street with me, all selectors and disc jockeys".